WORKABOUTRESUME
Fostering Community through the Shared Love of Music
I led end‑to‑end design—user research, wireframing, prototyping, and usability testing—for a product in a 10‑week accelerator. Throughout the program, I collaborated with engineering, product‑management, and marketing fellows to take the concept from ideation to launch.
ROLE
Product Design Fellow
DURATION
Jan - Apr 2023
INDUSTRY
Social Media

Music

Friendship-Finding

SKILLS
User Research

Design Systems

Usability Testing

Visual Design
TOOLS
Figma
Jira
Adobe CC

Understanding the Problem

Limited Ways to Share Music and Conversation
Lack of
Music Sharing
Music-based platforms do not have easy avenues to build community through sharing music taste/interests
Limited
Conversation
Difficult to break the ice between new matches, especially without a conversation starter
Safety
Concerns
Difficulty in meeting new people without dating apps, which can pose a security threat given different intentions
Dating Services is a Large Market
$9.65 Billion
industry valuation as of 2023
3.8% Annual Growth
growth rate of the dating services industry in the US
40% Market Share
are consumers aged 18-29

“Given that there are limited opportunities for organic social connection on music streaming platforms, how might we provide new ways to connect with others primarily through music?”

The Solution

Understanding the User

Narrowing Down Target Audience
College Students/Young Adults
(over 71% of free Spotify users are under 35)
Urban
Areas
Music events(concerts & festivals) tend to be held in these areas
Outgoing
Behaviors
Ideal users would be open to meeting new people and enthusiastic about music
Providing an Open Forum for Users (User Interviews)
Research Goals
1. Understanding Online Connections

2. Exploring Music as a Social Connector

3. Evaluating Music Platform’s Social Features

4. Gauging Interest in a Music Social App
Key Findings
Authenticity is a Challenge in Social Media & Online Friendships
Music Strengthens Friendships & Indicates Personality Traits
Music Platforms’ Social Features Not Focused on Community
Shifting Preference Towards “Unconventional” Social Media

Designing

Experimenting with Various Flows
Design System

Typography

Inter was used because of its modern look and easy readability. I wanted to match the trend of using a san-serif font that is used in many modern interfaces.

Color Scheme

Flamingo Pink was used as the primary accent color because of its color psychology that signals love, friendship and empathy

Key Components

We conducted Guided Usability Interviews...

Music Prompts were not converting profile views to matches
Added a “start the conversation” call to action component to promote more interaction between different users and better show the intent of the prompts
Unnecessary long and inefficient user experience navigating profiles
Because users spent a lot of time scrolling through profiles and going back to the tap, I added a “back to the top” button to avoid constantly having to scroll back up in order to move to another profile

Measuring Impact

Testimonials from Users
"Music has always been an important part of making connections, so it's about time there was an app like this"
"This really helps me get an understanding of what different music makes them feel than just their music interest. It really helps me to get to know them better"
Future Key Metrics to Measure
Monthly Active Users
Users’ # of Likes per Month
Match Rate (Matches with other profiles)
Message Response Rate

Let's Connect

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